OUR STORY

WHO WE ARE

Hi, we’re Luxe Beauty and we like to think of ourselves as more than just a beauty brand. We’re beauty innovators, focused on challenging traditional cosmetic applications starting with the inside, out. Our products are designed to be compact, time-saving and multi-functional products. We get that you’re busy and time is better spent on a sleep in than getting ready, which is why our products were created as a rebellion to anything that slows us down. You’ll find you won’t need a degree to use our products as they’re created with all levels of experience, skill & ages in mind. Here’s to skincare, makeup, and nutrition being fun, and of course, Luxe.

“True beauty starts from the inside out."

OUR APPROACH TO BEAUTY

We are advocates of change, working to shift perceptions around traditional beauty. Our approach towards makeup has always been as a form of self expression, rather than a mask to hide behind. We focus on empowering everyday people and representing all types of beauty whilst promoting self-love and acceptance. You’ll never find models in our campaigns or imagery, only real customers, free of digital editing or airbrushing. We’re proud to be revolutionising the industry’s approach to how beauty can be represented by being the only beauty brand to incorporate health and wellness into cosmetic products. When used together, the combination treats the inside and outside to naturally enhance a users attibutes promoting a healthy glow.

“Beauty is in the eye of the beholder”

HOW WE STARTED

We were born in 2016 from the university labs of our founder, Jean Leota. Entrepreneurial from a young age, Jean began coding websites at the age of 16 and by 18 owned a store selling makeup on Ebay. Whilst studying a Bachelor of Commerce, Jean thrived off the positive energy and happiness people got when an alternate solution or new approach to life was provided. Always fond of beauty, Jean spent countless hours creating an alternative to eyelash extensions, which she loved but found the average Joe could not afford or keep up with the maintence. Hence the first product was created, the lash lift kit. After covid, the products sold out multiple times and instead of following the usual route of beauty, covid made everyones health a priority. Alot of research and years later, Jean has successfully combined her love of beauty and Wellness to produce products that not only enhance, but complement each other.

“We shouldn’t have to change our lives to suit the beauty tools we use, the beauty tools should change to suit our lives.”

WHERE TO FROM HERE?

Join us as a champion of change in revolutionising the beauty industry. Get to know us more on our socials here and join our community of customers to share your challenges and feedback here.